Email marketing articles
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- 2009-11-05 11:13:05 - Email marketing workshop and ebook free get the incredible salesnexus email marketing offer now
- Houston, TX - SalesNexus announces the long awaited email marketing workshop absolutely free for all registrations of the SalesNexus eBook – “Email Marketing – The Only Bailout Your Business Needs”. Follow up to the tremendously successful eBook SalesNexus held an online Email Marketing Workshop in which one lucky SalesNexus customer was selected to ha...
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- 2009-03-25 01:45:34 - All about the selection of the perfect e-mail marketing company
- In todays generation when most of the people are just engrossed in using internet rather than any other means of communication there is a constant urge to use internet in establishing the marketing companies. E--mail marketing company are fast becoming one of the most important and efficient direct marketing tools for companies that want to realize a greater profit from the amount they have invest...
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- 2008-04-15 00:55:54 - How to perform targeted bulk email marketing
- Email marketing is nothing new nowadays as companies are stepping up their gear in this marketing strategy to improve their sales and to expand their customer base. However, once we touch on the topic of email marketing, many people seem to have the wrong concept about it. Most email marketing strategies involve bulk email sending of information on various topics and also email to update customers...
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- 2007-12-18 11:05:55 - How to send mass mailings that get not only noticed but opened and read
- How To Send Mass Mailings That Get Not Only Noticed, But Opened & Read!By Cindy Saxman Spivack I was recently asked by a client to review a series of 7 postcards that were mailed as a marketing sequence to property owners who may want to sell their building. It was a total flop and my client had no clue why. ...
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- 2007-11-13 22:16:19 - Guidelines for a new sending paradigm - part 1 of 5 - treat email as a true risk and cost center
- Sustainable email sending programs in an inherently hostile environment now require great care and planning. Before considering the technical complexities and the marketing tactics, email senders must adopt a basic paradigm shift. The five guidelines included in this series should become watchwords for ezine emailers as they incur the risk and responsibility of sending newsletters or any...
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- 2007-11-13 22:16:19 - Why use permission-based email marketing?
- The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost effective ways to contact prospects and customers. It's far cheaper than traditional bulk postage mail and in many cases can have a much larger impact on...
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- 2007-11-13 22:16:19 - Email marketing best practices
- Now that we've explored the importance of sending permission-based email, let's take a closer look at some of the techniques and practices that the most experienced email marketers use. These best practices can make the difference between rapidly growing your list through word of mouth, increasing your sales, and building strong relationships and losing subscribers to list attrition, aggravating c...
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- 2007-11-13 22:16:19 - Email list management
- How do you get the most out of your list?We all know that a lot of marketing is done to a list but, say you have a sizable list. Now what?Once you have a list of any size built-up, you must start broadcasting to it. This is important for a couple of reasons;1. You have to realize that a good percentage of your list will have people that are new to marketing on it. You might th...
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- 2007-11-13 22:16:19 - Protect yourself from being accused of sending spam
- Email is a vital part of doing business online, but are you setting yourself up for SPAM complaints? If you are accused of spamming, whether it's true or not, there are serious consequences that could potentially shut down your online business.Are Your Emails CAN-SPAM Compliant?The CAN-SPAM law has caused quite a bit of confusion about what is and is not acceptable when sendin...
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- 2007-11-13 22:16:19 - Ways to use autoreponders to increase your profits
- When I was first introduced to an autoresponder I thought "wow cool program, I don't see how it can help me". Then one day my girlfriend received an email from a clothing shop she recently purchased a pair of jeans from informing her of an upcoming sale in their store for "valued customers only". At that moment I realized the awesome power of the autoresponder.Autoresponders are remarkable,...
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- 2007-11-13 22:16:19 - Are autoresponders an important asset to your business?
- Autoresponders are an important asset to an Internet Marketer. When I heard that statement, I said, "Okay ? great! What is it!" For all those new to the Internet arena, I'll try to explain what autoresponders are, how they can be used, and how it can benefit your online business.What Are Autoresponders?Autoresponders automate the process of following up e-mail marketing lea...
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- 2007-11-13 22:16:19 - 5 ways to get better email marketing data quality at point of collection
- Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries.We've spent time analysing client campaigns, and have created a handy checklist for getting better quality email contact records by using optimised data capture vehicles1. Explain why you want their contact details...
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- 2007-11-13 22:16:19 - The importance of a name in the sent from email address
- When using an email marketing tool such as Adestra's Message Focus, you are able to specify exactly what sent address you want the email to be labelled as being broadcasted from. From prevalent industry contacts through to brand names, this gives the marketers the flexibility to use 'sent from' addresses that resonate with their audience for improved recognition.This flexibility can be a bl...
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- 2007-11-13 22:16:19 - Email marketing tips for reaching an international audience
- Targeted, cheap, fast, trackable and with more reporting than traditional offline direct mail techniques, email marketing is used extensively by international marketers.But although why is an easy question to answer, how is one that causes more headaches.By rushing into email and not using recognised email marketing service providers, many appear to be successfully conducting success...
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- 2007-11-13 22:16:19 - An introduction to auditing your email audiences
- Organisations such as the BPA have been providing auditing services for magazines and event audiences for many years. Providing advertisers with independent evidence that your audience are who you claim them to be is an effective point of differentiation and extremely helpful when selling your proposition to would-be advertisers. Associating your offering with a credible auditing organisation conv...
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- 2007-11-13 22:16:19 - Summary of adestras presentation on best practice ezines at the july nepa conference
- At the recent Online Marketing Show, Adestra ran an email clinic. Attendees spent time with an Adestra expert who provided feedback and useful advice about how they could improve their campaigns.Main LessonsData, data and more data is the main factor holding back B2B and B2C email marketersData Management:Many marketers are only capturing email address and fa...
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- 2007-11-13 22:16:19 - Ten tips for email marketers
- Here are the ten most important tips to ensure you're able to get the maximum return on your investment in permission-based email marketing.1. Only send emails to persons who have requested them.2. Only include content relevant to the type of content the person has requested.3. Be consistent with your sending frequency. Pick a schedule, whether it is weekly, bi-weekly, or mont...
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- 2007-11-13 22:16:19 - Why email marketing matters
- According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent. This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns. In short, email marketing matters and if you're not sending out at least monthly email newsletters to your subscriber base, you should be. The true cost comes from acquiring the prospects and clients, not the ...
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- 2007-11-13 22:16:19 - How to improve your open rates and click-thru rates in your email campaigns
- In this article I will give you several tips that can help you in improving your open and click-thru rates.1) Open rateIn order to your email campaign be successful the first necessary thing is that people open and read your email newsletter. Online publishing is very similar to traditional publishing. When you buy a daily newspaper, you probably don't read everything. You don't have...
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- 2007-11-13 22:16:19 - Choose your email marketing software wisely
- Successful online business can't be led without email marketing. Many people know that it is very important to have a web site but having a web site is only one step in creating successful online presence. You have to stay in touch with your clients and prospects. You need to have a two way communication with your clients and prospects and best way to do this is to have an email newsletter. To sen...
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- 2007-11-13 22:16:19 - Some simple sure-fire strategies to construct a responsive opt in list!
- A responsive opt in list is an unbelievably powerful money-maker on the internet. With responsive opt in list you can guarantee yourself a steady income. A responsive opt in list will make money through you advertising other people's products, through affiliate sales and of course through sales of your own. However, responsive opt in lists are not found commonly on the internet, primarily because ...
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- 2007-11-13 22:16:19 - 14 ways to persuade your web site visitors to give you their email address
- 1. Ask visitors to subscribe to your e-zine. It's a good idea to also give them a freebie when they subscribe.2. Have them sign-up to get access to download a free ebook. The subject of the ebook should be related to your target audience.3. Give your visitors a free membership inside your member's only web site. Have them sign-up to receive a user name and password.4. Hold a f...
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- 2007-11-13 22:16:19 - Autoresponders = automatic internet marketing success
- What if you could send out all the information that your potential customers have requested without checking your email or answering a phone? While this may seem impossible, it is becoming more and more popular among the most successful Internet marketing gurus. This is all due to what is called an autoresponder. An autoresponder is an automatic method of responding to emails sent by existing or p...
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- 2007-11-13 22:16:19 - How not to appear like a spammer
- Unless you use the Internet only for surfing and never use your email address you've probably received something that is called spam.There are different definitions for spam but I will say that spam is unsolicited email commercial. Many people harvest other people's email addresses on email and web forums and send them info that they didn't request. This is very frustrating because you loos...
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- 2007-11-13 22:16:19 - What is an open rate
- Good thing in emarketing business today is that many people use email marketing as an item in their promotional activities. Many companies publish a company email newsletter in order to stay in touch with their clients and prospects and some other people only advertise in other email newsletters. Everyone have one thing in common ? they want that their email newsletters open as many people as poss...
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- 2007-11-13 22:16:19 - Email marketing essentials
- Perhaps the most important component in turning visitors to your web site into customers is email marketing. Make no mistake. If you do not have an effective email marketing campaign you may be losing up to 95% of your potential customers.Your web site should have a method of capturing email addresses such as an opt-in form. How do you get visitors to send you their email address? By giving...
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- 2007-11-13 22:16:19 - 10 ways to screw-up your list
- Just in case you don't know, your 'LIST' ? is you list of optin subscribers who have taken the time and effort to personally subscribe to your newsletter or ezine???..Treat them like GOLD!However, after nearly 7 years online, seeing quite a few classic examples of how to use, abuse and lose your list (including one or two made by myself) ? and of course, the mega-hype (and well deser...
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- 2007-11-13 22:16:19 - A guide to using an automatic responder
- It's unbelievable....that many people do not know, that an automatic responder in your first few months of promoting your service, product or opportunity, is the most important tool in your box!So, you have just joined your new business or taken on a new product that you would like to make you a few dollars or a lot of dollars on the net, first thing you must do is get yourself an automatic...
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- 2007-11-13 22:16:19 - Why are people cheesed off with the internet?
- Having been connected to the "net" now for about eight years I can't help but notice the amount of deception that goes on. And it seems to be getting worse. It has got to the point where almost everything you read has to be viewed with a healthy degree of suspicion.The general consensus of opinion is that most people are pretty cheesed off with what they find out there in cyber space. Ask a...
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- 2007-11-13 22:16:19 - Proven techniques for building a responsive list
- We've all heard those who have Internet business-success stories proclaim, "Nothing will make you as much money as building a responsive list!" The trouble is, most people won't let you in on their secrets for building these goldmines. In reality, it isn't all that hard to do.I'll be the first to break the silence. Below you'll find the proven techniques you need for building a responsive l...
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