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Pay per click - a new way to earn through advertising

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How do you think that the email service providers can afford to provide us with free services so that we can send free emails all across the world, stay in touch with our friends on social networking website. Is this for free? No, it is because of the advertisement we come across these websites and intentionally or unintentionally click, adding a count to the popularity of the advertiser. In such an event, a click is counted and advertiser pays the website company according to the number of clicks per day or so. The amount is fixed upon for a click and the amount rendered for click is called cost per click.

This is one of the methods suggested by SEO experts while Search engine optimizing your website so that not only you gain traffic to your website but also the advertisers gain and pay you money. Among different PPC providers, Google AdWords, Yahoo! Search marketing, and Microsoft adCenter are the three biggest bid based model network operators.

While opting for this type of marketing scheme one must carefully choose the right keyword, as in what the user wants, singular and plural version so that it is not missed out by the search engine while searching, and having right kind of content. Pay per click is of two types, flat rate PPC where the cost is fixed between advertisers and website owner, and other type is id based PPC in which advertiser signs a contract which allows him to compete against other advertisers, and the maximum traffic receiver makes the money. PPC is good, but it must not contain spam or worthless content which might just turn of the user and pissing him or her off for later business.

Anju Saini is an expert author and has more then 5 years of experience in writing internet marketing articles. To know more about Pay Per Click visit http://www.netcomwebtech.com

Article Source: Messaggiamo.Com


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