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Can more content help achieve higher search rankings

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With Google’s Panda update ravaging content farms, content has again come back sharply in focus. There is widespread confusion regarding the role of content in a website’s success in search engine rankings. SEO consultants have been forced to review all their ideas and experiences regarding creating content pages just to attract Google bots. So what’s the latest trend when it comes to content? Is content still the king? How small websites can achieve higher rankings even though their niche is dominated by huge content farm?

Here are three tips that can not only help you in avoiding Panda’s curse but also achieve higher rankings, more leads and a balanced SEO campaign.

1) Blogging: A research by HubSpot has revealed that companies that blogged more than 20 times a month saw most return traffic and leads.

If you think deeply, blogging can help in more than one way. Blogging is such an effective means to engage with your clients or customer base. A proactive and regular blogging habit means more users subscribe, read, comment and return back to your blog.

As a small business owner who has an in-depth knowledge about your industry you can blogs about every facet of your business. You can blog about your experiences, provide unbiased reviews, educate, inform and answer your audience.

This way your site/blog will be more trustworthy, relevant, deep and sticky for readers then content farms with thin content.

From search engine ranking point of view, regular blogging means more fresh, keyword rich & relevant content every month. When you blog 20 times or more a month, you will be including long tail keywords inadvertently and hence will get rank from these low hanging fruits without much off page SEO.

2) Add more content: Websites with more than 400 indexed pages get more leads and sales. This is an area where many websites can do a lot. Search engines like website with lot of pages. You can elaborate more about your services, teams, case studies and other relevant material to boost your indexed page count. A word of caution: Do not add pages with sparse content. A page with should have meaningful and relevant content with adequate word count. If you are trying to increase index pages and target long tail keywords with low quality web pages then you are in danger of getting caught in the next Panda update.

3) Landing pages: Websites with more than 31 landing pages generate more leads then those with lower number of landing pages. More landing pages mean that a website has lot more to offer. A visitor to your site who is looking for some sort of service should be able to find out your services easily and be able to request them via a form. Though these won’t help your SEO directly but will help immensely in generating leads from the traffic you get from your SEO efforts.

Enovabiz Solutions is a Web Design Company India offering Website Design services, Web Development, ASP.Net development, Cloud Computing, Multimedia, Brochure Design and Logo Design. Our SEO Company also offers SEO Services and online marketing at very affordable prices.

Article Source: Messaggiamo.Com


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