Search engine optimization
You must have come across the acronym ‘SEO’ at least once in your life span till now. As it isn’t necessary that you all know what it means so let’s reveal the mystery. SEO stands for search engine optimization. This word initially appeared on Usenet.com which used to be a discussion forum back in the 20th century. Basically, the term refers to the procedure of making your web page attractive and improved enough to attract traffic and to increase the web page’s ranking on popular search engines. If the term search engine isn’t clicking, then be assured that it is basically a computer program which searches the web for the required information. It uses spiders normally referred to as crawlers to crawl through the entire World Wide Web, pick up pages matching your search request and show you the results.
So why would one want to increase their ranking on supposedly Yahoo! or Google or any other popular search engine? Well, for how many searches did you go to the second page of your Google search? I guess, probably none. This is why the website owners need to be on the very first page and preferably on the first place too. Unless researchers would not visit the website, how will the website make sales? How would the owners earn? How will the website traffic be stimulated? How will the crawlers pick up the web page?
To answer all these questions, you need to use search engine optimization. Unfortunately, using means such as repetition of a word or hiding words into the background are the ‘black hat strategies’, and the search engine doesn’t display the web page using them. But the accurate use of SEO can really be beneficial. Typical means include keyword research, informative material and linking your webpage with famous web pages. The major benefits of all this hassle is that you can advertise your stuff for free- if you have not hired a professional for SEO. Along with being the cheapest method of advertising, it also offers you control. The more you improve your site, the more the chances are of customers visiting your site, who could be your potential customers.
Despite being presented as a very attractive means of raising your ranking, it isn’t necessarily that easy to do. If you are computer genius and have full knowledge about this area of interest, chances are that you wouldn’t do a very great job. The material offered by your web site has to be of value to the users, it should be search friendly. Moreover, you are to be aware what people are searching the most these days. The words user types to begin the search are the key words. So look for the key words that appear most frequently and try incorporating them in your web content so that the search crawler can easily pick up on them. Usually, you are to be very careful about this part because if you use them a lot of times, your site is considered to be using black hat strategies. On the other hand, using too few keywords might lead to your site being ignored by the spiders. So, it is better to optimally use the search engine optimization for the only the intended purposes.
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Article Source: Messaggiamo.Com
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