Seo how to guide - how to perform a diy audit of your web content to improve search rankings
Content audits are meant to ensure your website is receiving maximum visibility, and conducted to determine that text, images, and links are in working order and properly optimized for search engine visibility. A SEO content audit is the best way to make your website more useful to visitors and take care of corrections and improvements necessary for usability. Let a SEO PA company walk you through the process of website and content evaluation and optimization.
When performing a content audit, Pennsylvania SEO companies consider the following key points. Naturally, you’ll need to do the same.
The overall focus is to improve your rankings.You’ll be able to do so via link equity and ensuring all internal anchor text and meta tags are in place and accurate.
Review the interlinking of content.
Look over your website for pages or sections that need updating or improvement.
You’ll need to remove pages of low quality or those lacking importance.
A good way to start your content audit is to export a spreadsheet of all website pages, including the number of inbound links to each page and the amount of traffic received.This is one way to assess where your website content currently stands.You can do so by visiting Webmaster central and exporting this data in a spreadsheet. It’s a good idea to include another column of page view data, preferably a years worth. Depending on the size of your website, it may be a good idea to outsource this task—contact a Pennsylvania SEO company for guidance.
Once you’ve got the data, review your pages and identify those which are underperforming.These are pages having fewer links, less generated traffic, and fewer pageviews.You’ll need to think about deleting these pages or making the necessary changes to their content.
To delete or to rewrite? After you’ve identified pages that aren’t driving traffic or generating links, you’ll have to make some decisions. Pages may be outdated, no longer relevant, or simply in need of new keywords, better keyword density, or more content (it’s a SEO best practice for web pages to be between 300 – 500 words in length).For keyword selection or revision, it’s best to contact a Pennsylvania SEO company—they have the ability to optimize content faster, choose relevant and competitive keywords, preserve reader engagement, and develop a quality linking strategy.
SEO PA: A Pennsylvania SEO Expert Can Assist You With the Following
Analyze current keyword performance, reveal new profitable keywords
Analyze your current or natural “reader-focused” content, and then develop a strategy to tweak this for search engines, based upon SEO best practices
Assess how many links pages receive and then create new quality back links for you, and internal crosslinking as well to take advantage of your own web content.
A good idea is to always keep backups of your posts/pages—you may wish to bring them back at any point in time. WordPress is excellent because it allows you to remove pages from the public view, but it remains for 30 days and is easy to retrieve if necessary.Finally, be on the lookout for 404 errors and take care of any redirects.To learn more about how to successfully audit your website for SEO purposes, contact a qualified Pennsylvania SEO company.
Erica Ronchetti is an employee of PA Internet Marketing, a Pennsylvania SEO company, and is always interested in sharing SEO ideas with others. PA Internet Marketing is a SEO Pennsylvania company—visit us on the web to learn more about Search Engine Optimization Pennsylvania.
Article Source: Messaggiamo.Com
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