English version
German version
Spanish version
French version
Italian version
Portuguese / Brazilian version
Dutch version
Greek version
Russian version
Japanese version
Korean version
Simplified Chinese version
Traditional Chinese version
Hindi version
Czech version
Slovak version
Bulgarian version
 

Media advertising: new alcohol advertising codes - 1 october 2005

Self employment RSS Feed





Businesses advertising alcohol either in TV or non-broadcast format need to ensure they comply with the new Alcohol Advertising Codes ("Codes"). The Codes for both TV and non-broadcast advertisements have now been published. All alcohol advertisements appearing from 1 October 2005 need to be compliant with the Codes. They include such things as:

Marketing communications should be socially responsible and should neither encourage excessive drinking nor suggest that drinking can overcome boredom, loneliness or other problems.

Care should be taken not to exploit the young, the immature or those who are mentally or socially vulnerable.

People shown drinking or playing a significant role should neither be nor look under 25 and should not be shown behaving in an adolescent or juvenile way.

Younger people may be shown in marketing communications, for example in the context of family celebrations, but should be obviously not drinking. Marketing communications should not suggest that drinking alcohol is a reason for the success of any personal relationship or social event. Links must not be made between alcohol and seduction, sexual activity or sexual success.

The wording of the Codes differs slightly for television advertisements although the meaning and effect would be the same.

If you require further information contact us.

Email: enquiries@rtcoopers.com

© RT COOPERS, 2005. This Briefing Note does not provide a comprehensive or complete statement of the law relating to the issues discussed nor does it constitute legal advice. It is intended only to highlight general issues. Specialist legal advice should always be sought in relation to particular circumstances.

Full service commercial law firm based in the City of London specialising in Biotechnology Law, Employment Lawyers, Media lawyers, Entertainment Solicitors, Pharmaceutical Lawyers, Intellectual Property Law, Litigation, Corporate Finance, Copyright, Redundancies, Commercial Lawyers, Commercial Law, Commercial Contracts, Data Protection, property lawyers.

Contact us with any queries at enquiries@rtcoopers.com. Visit our website at http://www.rtcoopers.com

Article Source: Messaggiamo.Com





Related:

» Run Your Car On Water
» Recession Relief
» Advanced Automated Forex Trading
» Profit Lance


Webmaster Get Html Code
Add this article to your website now!

Webmaster Submit your Articles
No registration required! Fill in the form and your article is in the Messaggiamo.Com Directory!

Add to Google RSS Feed See our mobile site See our desktop site Follow us on Twitter!

Submit your articles to Messaggiamo.Com Directory

Categories


Copyright 2006-2011 Messaggiamo.Com - Site Map - Privacy - Webmaster submit your articles to Messaggiamo.Com Directory [0.01]
Hosting by webhosting24.com
Dedicated servers sponsored by server24.eu