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How balenciaga became big under nicolas ghesquiere

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On Cristobal Balenciaga, Givenchy has said, “Balenciaga not only created a style, but a technique as well. He was the architect of haute couture”. Cristobal Balenciaga, man behind the legendary Balenciaga brand - a remarkable twentieth century designer label, died in 1972 to left his dream to slowly lose out its significance in the twenty-first century. But how the label re-emerged as a brand to reckon with is all about Nicolas Ghesquiere, the creative head of Balenciaga since 1997. Ghesquière, who took the fashion scenario with surprise, revamped the modern day fashion.

If the silhouettes that accentuate a woman's body were de-shaped by Cristobal Balenciaga, who has in his credit the sack, the baby doll, the balloon skirt, the bracelet sleeve, Nicolas Ghesquière taking a cue from the Balenciaga's rich heritage introduced futuristic designs. A sack dress is embellished with piece of shantung and plastic. Ghesquière brought skinny pants, motorcycle jackets sharply tailored dresses in techno materials like embroidered latex or patent leather, gold metal "robot" leggings. Ghesquière through Balenciaga started a revolution of sorts with the dramatic shoulders on the dresses, be it voluminous, puffed, rounded or a batwing.

He was born in Lille , France , to a Belgian father who was a swimming coach. Always interested in fashion designing he followed his heart and soon an internship at Agnès B. followed, and later he was roped in as an assistant designer at Jean Paul Gaultier. Then, an opening on Balenciaga's design team made him to shift to the brand which was founded in 1918. Two years later, Ghesquière was promoted to be the creative director.

In 2001, he was honored with the CFDA's International Award. In January 2008, he was made a Chevalier of Arts and Letters, the highest arts accolade one can receive from the French government. In 2006, The New York Times considering his fashion achievements called him the most important designer of his generation.

Under his guidance, Balenciaga explored the menswear section and is a huge hit among the celebrities because of its edgy accessories, particularly handbags and colourful shoes. Fashion critics didn't took much time to shower their praises for the brand's new Autumn/Hiver 2010/2011 collection.

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