Business postcard marketing: 35 ways to use it
Postcards are an effective way for many business owners and marketing managers to attract new customers and increase sales from existing ones. Postcards are inexpensive to produce and mail. You can produce one in less time than you need for a letter or self-mailer. You can use postcards in dozens of ways to promote your business.
attract new customers
generate leads for your sales force
generate traffic at your trade show booth
drive buyers to your website
strengthen relationships with your existing customers
secure sales appointments with qualified prospects
announce a special offer
nurture relationships with long-term prospects
introduce new products and services to your customers
persuade prospects to try your demo software CD
increase traffic to your retail store
invite clients to your event
persuade prospective clients to invite you onsite to conduct a needs analysis
announce the opening of your new business in a neighborhood
announce a special offer
win back inactive customers with a special promotion
publicize your new business hours
announce that you will be in the area on a certain date
show that your real estate firm has listed or sold a home in the reader's neighbourhood
remind a customer that her car is due for a service
announce to clients that you are moving, giving your new address
survey your clients
announce the re-opening of your business after renovations are complete
distribute a coupon that gives the holder a discount at your store
announce the opening of a new location near your customers and potential customers
remind customers when the product that you sell (such as home heating oil) is ready to be replenished
send a follow-up note after sending a sales letter
send a thank you note
remind customers of a seasonal deadline for ordering
announce a retirement
capture names and addresses of potential customers by asking them to mail back your warranty card
keep in touch with clients with a simple "We're thinking about you" message
introduce a new manager, sales person or customer service rep
offer a mystery gift that is redeemed by visiting your business
announce that you are going out of business (may it never happen!)
About the author
Alan Sharpe is a business-to-business direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using creative direct mail postcard marketing. Learn more about his services and sign up for free weekly tips like this at http://www.sharpecopy.com.
© 2005 Sharpe Copy Inc. You may reprint this article online and in print provided it remains unaltered (including the "About the author" message at the end).
Article Source: Messaggiamo.Com
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