China manufacturers use ecommerce platform to reshape supply chain
If China tried to put aside other international retailing giants such as Wal-Mart, sell products directly to foreign consumers, what this will mean?
If you can bypass the international retail giant, to set them up from the M2C model, it will bring revolutionary changes in China.
China's revolution, the core of the problem is competition for pricing. Alibaba China leading enterprise e-commerce and global markets are pricing in the test water to build back the sales platform. However, M2C model is facing heavy resistance. Around Wal-Mart, go through it?
This is what is known as "M2C" model of global direct selling platform. M2C, the manufacturer (Manufacturer) directly to consumers (Consumer) offer their products or services, a business model. Its purpose is to skip the middleman to achieve factory outlets, manufacturers pricing.
Attempt to bypass the established channels of foreign retailers have more than Global Market Group, Alibaba spend $ 100,000,000 this year to build a small single trade wholesale platform - AliExpress (www.aliexpress.com) formally launched on April 26 , AliExpress commission according to the actual transaction. This platform also provides for Chinese manufacturers to bypass the channels of foreign retail giants, selling personalized products directly to small end retailers.
Although AliExpress is not called M2C model, it also can not solve the pricing problem of Chinese manufacturing enterprises. In the product sales price, direct selling to small retailers, the price may be higher than Wal-Mart to double the wholesale price provided.
The Pangu DHGate other e-commerce businesses, this year has also been trying M2C business. However, for sales of foreign customers, product mostly delivered by small pieces, and mostly is trading companies or individuals to participate in sales.
Global Market Group CEO, said Ling-feng, pioneering M2C business goal is to let the Chinese manufacturers in the international industrial chain has pricing power, changes in China "wedding dress for others," the fate, which is in line with the Group's aim: to Made in China become the quality mark. Direct test of the global heavy
Before the financial crisis, when overseas consumers enjoy cheap Chinese-made product, it seems to be no restraint. Due to strong demand, the China manufacturers are desperately production, small profits and quick returns
Alibaba openly opposed to carrying out near-end sales B2B2C model platform, Global Market Group has always been calm and collected. Since 2000, Global Market Group began the idea of direct sales model; 2006 to 2007, has acquired two international logistics company; 2008, the global market and cooperation with the University of Massachusetts M2C specific model; July 1, 2010 Start on the line. Action can not be said of the small, however, the reporter has not seen any on its website on the M2C business information. "We have been advocating on the M2C business low-key act does not do mature, not easy to publicly launch." Luo people, at present, with the cooperation of domestic customers are online under quietly. In foreign market development, and with eBay, PayPal is starting depth cooperation, and plans to build a comprehensive 1 year after-sales network. "As long as the products of domestic manufacturers to global market, we are responsible, including logistics and transport, customs clearance, export tax rebates, the U.S. freight, customs clearance, tax, warehousing and distribution, and so train services."
In fact, the so-called M2C model can be understood as M2B2C mode. Direct sales model in the world, from the factory to the consumer has more than 2200 nodes in the hands of action, before a lot of people want to achieve it, but they all quit. The reasons why the global market difficulties are to rely on and have passed the certification system of the group GMC brands include thousands of GMC manufacturer customers.
Ali "AliExpress" has suffered a round of cross-border encounters, and for the Global Market Group, once the formation of M2C business channel of the impact of foreign buyers (China business), then the original business model will face serious challenges. As a group brand GMC, the play's slogan Made in China becomes the quality mark to touch the back of the pattern of interests (China manufacturers), will allow international buyers for the enemies.
Whether Alibaba or global market, in the cause of carrying out terminal overseas sales, what a "manufacturing revolution" or "chain of war" will come? From: China wholesale
Article Source: Messaggiamo.Com
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