The real deal about desktop publishing
Everything is affected by perception. Including desktop publishing.
Definitions and perceptions define how you look at desktop publishing – the software to use, the platform you choose, and what the term means for you.
Most people have their own definitions that greatly affect how they see certain things like abilities and value. Others would call it a different name or describe it in another way.
For a freelancer, anything associated with desktop publishing is more of a minus rather than a plus. Sadly, a freelancer that calls himself/herself a desktop publisher is often considered as someone who has not much talent, and unprofessional even; hence, you are only able to command much lower rates.
On the other hand, knowledge of desktop publishing is an advantage when you apply for a job. Being well-versed with the different types of skills associated with it can make you more flexible, able to handle a specific job no matter the position.
Nevertheless, it is also necessary that when you present your skills in your resume, you don’t just say “well versed with desktop publishingâ€Â. Rather, describe a more specific expertise such as your actual design abilities or software and production experience.
For someone who is looking for design support or even a printing company, understanding desktop publishing and all its meanings can help you decide the most effective quotes for your marketing needs.
Especially with an online printer that you only have contact via the internet, basing your decision to go for their quotes would definitely come from your knowledge of the desktop publishing that they’ll apply to your marketing collaterals. A wide variance would surely make you wary of the quality you’ll get after they’re done with your printing job.
All things considered, how you understand desktop publishing affects how you develop a successful and effective marketing material – from the design process to the time you get a printing company to produce the job for you.
So what now is the real deal with desktop publishing?
Desktop publishing, in its simplest definition, is the process of utilizing both your computer and your choice of software program to produce materials and documents for your business.
Graphic design, on the other hand, is a process and at the same time considered as an art, where you combine your text and graphics to create an effective communication tool to convey your message. It may be in the form of your logo, or your graphics themselves, or even your marketing collaterals.
But the most important thing to remember is that graphic design differs from desktop publishing. When you do graphic design, you don’t need a computer to create your medium. Even a pen and a paper will do.
Both are often used interchangeably. Understanding each of the terms and knowing their capacity can better help you hire the printing company that can provide you the best end results.
Colleen Davis is a writer affiliated with PrintPlace.com, an online printing company based in Arlington Texas. For more information, visit www.printplace.com to learn more about online printer
Article Source: WebmasterTips.US Free Webmaster Article Directory
Article Source: Messaggiamo.Com
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