http://www.messaggiamo.com/copywriting/index.html Last Articles Added en http://www.messaggiamo.com/copywriting/22954-sales-headline-copywriting--two-quick-steps-to-success.html Get a Good Start for Sales SuccessThe headline to a sales letter is like the doorway to a store. The purpose of both is to draw people in. To get people in the store, a doorway has to be both attractive and inviting. To get people to read the letter, the headline has to both make the prospect take notice and make them want to know more.When you write a headline to sell something, mak... Tue, 13 Nov 2007 22:16:19 +0100 Copywriting http://www.messaggiamo.com/copywriting/22954-sales-headline-copywriting--two-quick-steps-to-success.html http://www.messaggiamo.com/copywriting/22953-the-one-word-every-prospect-craves.html It's arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings."I'm talking about "you.""You" is the word that gets your prospect's attention and keeps them involved. As Herschell Gordon Lewis says in "The Art of Writing Copy," "Unless the reader regards himself as the target of your message, benefit can't exist... Tue, 13 Nov 2007 22:16:19 +0100 Copywriting http://www.messaggiamo.com/copywriting/22953-the-one-word-every-prospect-craves.html http://www.messaggiamo.com/copywriting/22952-a-copywriting-lesson-from-dr-seuss.html Looking for inspiration for your next marketing communication? Try the children's bookshelf.Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as "The Cat in the Hat," "Hop on Pop" and "Green Eggs and Ham."The reason why his books remain so popular says something about what makes for good writing (and reading), no matter who the audience is.... Tue, 13 Nov 2007 22:16:19 +0100 Copywriting http://www.messaggiamo.com/copywriting/22952-a-copywriting-lesson-from-dr-seuss.html http://www.messaggiamo.com/copywriting/22951-7-essential-tips-for-reviewing-and-approving-copy.html Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales.How can you avoid this dire marketing situation?By having a smart and consistent review process that preserves the selling power of your marketing communications. Following are 7 essential tips for reviewing and approvi... Tue, 13 Nov 2007 22:16:19 +0100 Copywriting http://www.messaggiamo.com/copywriting/22951-7-essential-tips-for-reviewing-and-approving-copy.html http://www.messaggiamo.com/copywriting/22950-7-powerful-sales-copy-writing-techniques.html Your sales letter is the most important component in your web site or marketing campaign. It will introduces your products or services to your visitors and how people react (buy, bookmark, leave) is 80% entirely depends on your sales letter.Below, I will show you how to make you sales letter a Compelling, Non-stop, 24/7 cash generating machine!1. Tell a good story in your sales lette... Tue, 13 Nov 2007 22:16:19 +0100 Copywriting http://www.messaggiamo.com/copywriting/22950-7-powerful-sales-copy-writing-techniques.html http://www.messaggiamo.com/copywriting/22949-five-steps-to-online-copywriting-success.html One of the most important priorities of evey online business should be their copywriting. Online copywriting skills are a "must have" for anyone who is thinking about real success with their online business.It doesn't matter if you're marketing a product, a service, a network marketing opportunity, or if you're an affiliate selling someone else's products; you need to know a little bit abou... Tue, 13 Nov 2007 22:16:19 +0100 Copywriting http://www.messaggiamo.com/copywriting/22949-five-steps-to-online-copywriting-success.html http://www.messaggiamo.com/copywriting/22948-crank-out-more-articles-more-often-with-an-article-swipe-file.html If you write copy you need a swipe file. A good swipe file can save you lot's of work and enable you to crank out more articles more oftenEvery good copywriter has a swipe file. A Swipe file contains Headlines, Articles and Article paragraphs you have previously written. Your Typical article will consist of the Following 3 Parts Introduction Body Wrap up By mixing and ... Tue, 13 Nov 2007 22:16:19 +0100 Copywriting http://www.messaggiamo.com/copywriting/22948-crank-out-more-articles-more-often-with-an-article-swipe-file.html http://www.messaggiamo.com/copywriting/22947-cause-and-effect.html "Shallow men believe in luck. Strong men believe in cause and effect." Ralph Waldo EmersonWhat is the "unique selling position" in your market? Luck will not propel you to success. Understand the "cause" of your market's problem by knowing your target. Solving their problem is the "effect" they are looking for. Corporations have entire departments dedicated to finding out who buys fr... Tue, 13 Nov 2007 22:16:19 +0100 Copywriting http://www.messaggiamo.com/copywriting/22947-cause-and-effect.html http://www.messaggiamo.com/copywriting/22946-what-is-persuasive-copywriting-and-how-can-it-help-your-business.html Persuasive copywriting is what draws the attention of prospective customers. They see your product and are drawn it. But what makes this happen? What words can win a customer over without having them laugh at overstatements and hype? Persuasive copywriting is the style of writing that every business needs in order to get customers to purchase something.Online, there is a large market for in... Tue, 13 Nov 2007 22:16:19 +0100 Copywriting http://www.messaggiamo.com/copywriting/22946-what-is-persuasive-copywriting-and-how-can-it-help-your-business.html http://www.messaggiamo.com/copywriting/22945-how-to-develop-a-killer-news-hook.html When you are going to write a press release probably the most important thing you can do is create a killer news hook. A press release without a news hook is just blatant advertising, plain and simple. There is nothing that turns off journalists more than a press release that's just advertising, and when you turn them off, they're often off for good.So, with this in mind, creating a news ho... Tue, 13 Nov 2007 22:16:19 +0100 Copywriting http://www.messaggiamo.com/copywriting/22945-how-to-develop-a-killer-news-hook.html